Hi. I’m Lexi.

Hi. I’m Lexi. I’m a mission-driven and empathetic leader trying to make local journalism more essential, useful, and accessible.

I’m most proud of having spoken at SXSW, launching The Incline, and being a member of the 2017 cohort of the Online News Association’s Women’s Leadership Accelerator.

My expertise includes:

Digital strategy

Local news

Pittsburgh & Pennsylvania news

Headlines & SEO

Audience development

Newsletters

Membership

Events

Newsroom leadership

Goal setting

Experimentation

Multi-platform storytelling

I also like yoga and tennis, my rescued mini poodle, Pepper, and trying to organize everything in my bullet journal. (FAQ: It’s BELL-cue-fine & she/her.)

Currently, I’m Senior Director for Content Strategy at the University of Pittsburgh, where I oversee Pittwire and Pitt Magazine, the institution’s news service and alumni magazine.

Here’s more about my experience: