Hi. I’m Lexi.

Hi. I’m Lexi Belculfine (BELL-cue-fine & she/her). I’m a mission-driven and empathetic leader who believes journalism should be essential, useful, and accessible.

I’m most proud of having earned my MBA, spoken at SXSW, launched The Incline, climbed Half Dome in Yosemite National Park, and been a member of the Online News Association’s Women’s Leadership Accelerator.

My expertise includes:

Digital strategy

Local news

Pittsburgh & Pennsylvania news

Headlines & SEO

Audience development

Newsletters

Membership

Events

Newsroom leadership

Goal setting

Experimentation

Multi-platform storytelling

Recently, I earned my Executive MBA at the University of Pittsburgh’s Joseph M. Katz Graduate School of Business, because I had questions about the future of journalism that sat in the intersection of product, business and leadership. During the program, I completed a research practicum on the impact of artificial intelligence on local newsrooms in America.

I’m passionate about travel and helping people better understand and explore Pittsburgh, and I enjoy spending my time doing yoga, playing tennis, and being outside with my dogs, Atlas and Eros.