Hi. I’m Lexi. I’m a mission-driven and empathetic leader trying to make local journalism more essential, useful, and accessible.
I’m most proud of having spoken at SXSW, launching The Incline, and being a member of the 2017 cohort of the Online News Association’s Women’s Leadership Accelerator.
My expertise includes:
Digital strategy
Local news
Pittsburgh & Pennsylvania news
Headlines & SEO
Audience development
Newsletters
Membership
Events
Newsroom leadership
Goal setting
Experimentation
Multi-platform storytelling
I also like yoga and tennis, my rescued mini poodle, Pepper, and trying to organize everything in my bullet journal. (FAQ: It’s BELL-cue-fine & she/her.)
Currently, I’m Senior Director for Content Strategy at the University of Pittsburgh, where I oversee Pittwire and Pitt Magazine, the institution’s news service and alumni magazine.
Here’s more about my experience:
I oversaw newsletter portfolio and digital storytelling efforts at The Philadelphia Inquirer after being recruited to help lead the digital producer team »
I launched The Incline, a Pittsburgh start-up committed to delivering actionable local news »
I covered local news at the Pittsburgh Post-Gazette, including local government, crime and courts, and breaking news »
I led The Daily Collegian during the Jerry Sandusky child sex abuse scandal »
Lexi Belculfine 