Hi. I’m Lexi.

Hi. I’m Lexi Belculfine (BELL-cue-fine & she/her). I’m a mission-driven and empathetic leader who believes journalism should be essential, useful, and accessible.

📸: us & the dog

I’m most proud of having earned my MBA, spoken at SXSW, launched The Incline, climbed Half Dome in Yosemite National Park, and been a member of the Online News Association’s Women’s Leadership Accelerator.

My expertise includes:

Digital strategy

Local news

Pittsburgh & Pennsylvania news

Headlines & SEO

Audience development

Newsletters

Membership

Events

Newsroom leadership

Goal setting

Experimentation

Multi-platform storytelling

Recently, I earned my Executive MBA at the University of Pittsburgh’s Joseph M. Katz Graduate School of Business, because I had questions about the future of journalism that sat in the intersection of product, business and leadership. During the program, I completed a research practicum on the impact of artificial intelligence on local newsrooms in America.

I also like yoga, tennis, and being outside with my dogs, Atlas and Eros.