Hi. I’m Lexi Belculfine (BELL-cue-fine & she/her). I’m a mission-driven and empathetic leader who believes journalism should be essential, useful, and accessible.

I’m most proud of having earned my MBA, spoken at SXSW, launched The Incline, climbed Half Dome in Yosemite National Park, and been a member of the Online News Association’s Women’s Leadership Accelerator.
My expertise includes:
Digital strategy
Local news
Pittsburgh & Pennsylvania news
Headlines & SEO
Audience development
Newsletters
Membership
Events
Newsroom leadership
Goal setting
Experimentation
Multi-platform storytelling
Recently, I earned my Executive MBA at the University of Pittsburgh’s Joseph M. Katz Graduate School of Business, because I had questions about the future of journalism that sat in the intersection of product, business and leadership. During the program, I completed a research practicum on the impact of artificial intelligence on local newsrooms in America.
I also like yoga, tennis, and being outside with my dogs, Atlas and Eros.