The Incline


Pittsburgh, Pa. ・ July 2016 – present

Launched The Incline, Spirited Media’s second local news site, on Sept. 13, 2016 and hired news reporters and a photojournalist

Implemented The Incline’s membership program in early 2018 and developed member drives with News Revenue Hub


Editing news, feature and sports articles and developing story ideas with reporters

Overseeing daily morning newsletter production and implemented a values-based redesign of our newsletter

Developing and executing editorial and audience development strategy (Facebook, Twitter, Instagram) and experiments

Utilizing Google Analytics to track values-based goals and Crowdtangle to track local trends

Working with sales and events staff to design events

Created and maintain a style guide and corrections page


HuffPost and The Incline worked on the Listen To America tour to determine “What the driverless vehicles of tomorrow mean for today’s Pittsburgh workers.”

90.5 WESA and The Incline partnered on a live mayoral debate ahead of the 2017 election.

Report For America selected The Incline and Billy Penn to host one of its 2018 editorial fellows to cover Pennsylvania’s state government.

100 Days of Appalachia and The Incline are currently working on a project on food deserts, after The Incline placed in its Pittsburgh Pitch competition. 


Since self-driving car companies in Pittsburgh won’t disclose testing locations, we’ve asked readers to tell The Incline when and where they’ve spotted the technology, so reporters could map self-driving cars and break stories about the companies interactions with the community.

Peculiar Pittsburgh, powered by Hearken, allows readers to ask questions about Pittsburgh and have reporters investigate the answers.

Who’s Next highlights under-40 professionals in Pittsburgh through reader nominations via Google Forms, culminating in a networking happy hour.

Brackets seeking reader nominations and voting through Google Forms have helped build our newsletter list.



First Place Golden Quill, The Press Club of Western Pennsylvania: Lifestyle, Digital, Eating the Turnpike: All of Pennsylvania’s 15 East-West Rest Stops, Ranked

First Place Golden Quill, The Press Club of Western Pennsylvania: Continuing Blog: Four One Brew

Pittsburgh Black Media Federation Vann Award, online business news: Meet the woman behind Black Tech Nation in Pittsburgh

It’s 6 a.m. and just went live. (Photo by Jasmine Goldband)
Screen Shot 2018-06-11 at 10.02.59 PM
Year 1 took 3 planners.