Recruited by The Philadelphia Inquirer, I collaborate with audience, product, marketing and advertising departments on key strategic projects including site redesign, mobile app development, newsletters, subscriptions and membership.
As the first-ever Deputy Managing Producer & Mobile Editor, my focus is on upholding Inquirer standards and values across in-house news platforms, including inquirer.com and the app.
During breaking news, it’s meant working until the early hours of the morning creating and executing coverage plans and digital presentation.
I get to work on other things I care deeply about, too. I’m helping teach the newsroom to write better online headlines and implementing best digital practices.
I also serve on the style and mentorship committees and a workstream setting five-year goals for subscriptions and memberships.
My day-to-day looks something like this:
Upholding Inquirer standards and values through daily dayparting and curation of inquirer.com and through quality control and design consistency across digital platforms
Managing about a dozen digital producers charged with keeping news and sports products fresh, lively, accurate, interesting and useful
Collaborating with editors, reporters, print coordinators, the audience team and the former innovation desk to plan online rollout of special projects, longforms and major event coverage
Creating push-notification strategy based on data and overseeing pushes being sent
Identifying opportunities to improve headlines, visuals and other story packaging
Troubleshooting problems with our site and CMS tools and working with systems, product and other departments to ensure timely and satisfactory resolutions