CV

Experience

The Philadelphia Inquirer

Senior Editor, Newsletters & Digital Storytelling・Jan. 2021 – now

Promoted to build and lead a team of digital editors embedded in desks across the state’s largest newsroom to identify opportunities and improve storytelling on a redesigned site encouraging deeper audience interaction and curation

Leading editors to foster and evolve a dozen editorial newsletters, ensuring a clear strategy and defined audience for each, including the flagship morning newsletter

Working with product, analytics, marketing and advertising departments on key projects including newsletter development, subscriptions, membership, lifting the meter as a public service, site redesign and app development

Deputy Managing Producer & Mobile Editor・April 2019 – Jan. 2021

LEADERSHIP・Recruited to oversee daily operations of inquirer.com and its app and manage 10 producers who run products and provide CMS (Arc) support

Led the site during periods of record-setting traffic

Implemented push-notification strategy and newsroom-wide headline and SEO training

NEWS・Planned daily and major event coverage with editors and reporters, including of elections, the coronavirus pandemic, racial justice and special projects

Ran weeklong, around-the-clock digital production of the presidential race from Election Day through the counting of Philadelphia ballots that decided the election, Nov. 2020

Led overnight breaking production of a mass shooting of police officers, Aug. 2019

The Incline

Founding Editor・July 2016 – Feb. 2019

LEADERSHIP・Recruited to launch and lead daily coverage and operations for Spirited Media’s second local start-up; hired and managed newsroom and freelancers; proposed and negotiated goals and budgets; oversaw site and CMS (WordPress) development

Designed and implemented a membership program, Feb. 2018

NEWS・Developed daily, enterprise and investigative stories with reporters and edited all articles, headlines and newsletters to ensure a consistent voice

Covered and planned response to Tree of Life massacre, police shooting of Antwon Rose II, and 2016 and 2018 elections

AUDIENCE DEVELOPMENT・Created and executed strategies for platforms including Facebook, Facebook Live, Twitter, Instagram and Snapchat

Oversaw daily newsletter production and redesign; wrote newsletters

Tracked values-based goals in Google Analytics and Parse.ly and trends in Crowdtangle

Created audience-driven reporting projects and templates for sister sites

Managed collaborations with PolitiFact, HuffPost, Report for America, 100 Days in Appalachia, and local radio (including 90.5 WESA) and television

Pittsburgh Post-Gazette

Reporter & Copy Editor・ May 2012 – July 2016

Covered Pittsburgh and Allegheny County governments, criminal and civil courts, and crime and breaking news, including Franklin Regional High School mass stabbing

Edited, designed and proofed daily newspaper; wrote headlines and photo captions

The Daily Collegian

Editor-In-Chief・April 2011 – April 2012

Led coverage of the Jerry Sandusky child sex abuse scandal and death of Joe Paterno at Penn State’s independent, 20,000-circulation, student-run daily newspaper

Served as a director of the Alumni Interest Group, 2013-2019

Education

2019

  • SRCCON:Lead attendee・Philadelphia
  • ONA national conference volunteer・New Orleans

2018

2017

2016

  • Selected participant, Northrop Boot Camp for local government reporting ・ Pennsylvania NewsMedia Association ・ Harrisburg, Pa.

2013

  • New local officers training・Communications Workers of America・Baltimore

2012

Bachelor of Arts, Journalism・The Pennsylvania State University・University Park, Pa.

Led the independent, student-run news organization, The Daily Collegian, as Editor-in-Chief during the Jerry Sandusky child sex abuse scandal and death of Joe Paterno, while working about 40 hours per week in addition to being a full-time student. (Read more: The Daily Collegian)

Studied writing and editing, multi-platform storytelling, poetry, women’s studies and Italian

Swam with great white sharks in Gansbaai, South Africa for a McClatchy Newswire story about the tension between cage diving operators and surfers, which topped McClatchy’s traffic for days, as part of an international reporting class
・ 2011 Hearst Journalism Awards, 13th Place in Feature Writing

Interned with The Heinz Endowments’ communications staff in summer 2010, when I wrote a 2,500-word article for h magazine about Pittsburgh’s boomerang effect, edited the magazine and website, and tracked news articles about the foundation and grantees

2008

Graduate・Hopewell High School・Aliquippa, Pa.

Hopewell Hi-Lites Editor-in-Chief; studied Latin for 5 years; co-captain of girls’ varsity tennis team and three-time letter-earner

Awards

2010 Society of Professional Journalists’ Mark of Excellence Awards, National 1st Place in Feature Writing

2010 Hearst Journalism Awards, 5th Place in Personality

2005 Good Citizen’s Award for work on a service-learning project, Hope-In-A-Bag

Causes

Online News Association
Local Leader・Feb. 2018 – May 2019

Supported ONA Pittsburgh chapter by organizing professional development and networking opportunities for professional and student journalists

The Daily Collegian Alumni Interest Group
Director・June 2013 – Jan. 2019

​Facilitated table talks between 10 alumni and about 50 business and news students during the Collegian’s 130th anniversary weekend

Organized events and fundraisers for a capital campaign intending to replace a car used by students and alleviate a financial burden for the student-run newspaper

The Newspaper Guild of Pittsburgh
Executive Committee Member・Nov. 2012 – July 2016

Led an effective mobilization campaign, later distributed to other locals across the country, during contract negotiations

Arranged hospitality events for The Newspaper Guild’s 2013 national conference in Pittsburgh

Pennsylvania Women’s Press Association
Treasurer・June 2014 – May 2016

Established a budget and maintained financial records for a statewide press organization and rganized networking events for local journalists

Other memberships

National Lesbian and Gay Journalists Association・2017 – 2019
Pittsburgh Black Media Federation・2016 – 2019
Women’s Press Club of Pittsburgh・2016 – 2019